International Specialized Trade Fair for Garden Tools and Equipment
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Exhibition’s program

The business program of the second day of the exhibition


A rich business program has become a good tradition of Gardentool. The second day of the exhibition was no exception to it. The experts of the market once again invited the guests of the exhibition to take part in their workshops on business optimization:

1) “Wholesaling: 7 ways to increase sales”

Organizer: Mokselle Group

Seminar programme:

Basic principals

  • Sales funnel
  • Marketing as an investment
  • Marketing triangle
  • Classic model of wholesale business

7 ways

  • Scripts. Voice modules introduction
  • Working with clients database
  • Viral marketing. Start-up of recommendations.
  • Info-marketing
  • Exhibitions, seminars, conferences
  • Marketing kit
  • Email marketing

2) “Retailing 2.0 — scheme of sales doubling”

Organizer: Mokselle Group

Seminar programme:

  • 3 quick ways to increase sales
  • Why do we need statistics?
  • Sales funnel. How to apply?
  • Product matrix as a tool to increase sales
  • What staff do you need?
  • How to rise through the ranks from 1 store to 100 stores?
  • Why do we need a clients’ database?
  • Clients’ loyalty: myths and results
  • Clients forever
  • Quick money in the Internet for retailing

3) “Development trends of gardening tool market in Russia”

Organizer: PROTEGE Group

Seminar programme:

  • Overview of the international gardening tools market and its main segments
  • Consumer demand for gardening products
  • Purchasing channels of gardening tools
  • Factors influencing the purchasing decision
  • Development trends of the gardening tools market in Russia

4) “MOTUL Gardening line”

Organizer: MOTUL

Seminar programme:

  • MOTUL history
  • Peculiarities of motor oils for gardening machinery
  • MOTUL 2T products for gardening machinery and power chainsaws
  • MOTUL 4T products for gardening machinery
  • MOTUL advantages

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