Active preparation for Gardentool 2013 continues
Despite the approaching New Year’s and Christmas holidays the preparation work for Gardentool 2013, which will be held
An active campaign on the Internet is carried out — website optimization, contextually targeted advertising at Yandex and Google, banner and news allocation at various partner sites. In the beginning of the coming year invitations to the exhibition will be sent out to 12000 addresses. In order to increase the qualitative composition of the visitors this year Euroexpo company uses telemarketing — personal invitations by calling representatives of retail and wholesale trade, specializing in garden tools and equipment sales. Starting from January traditional newsletters will be sent using Euroexpo’s databases. As for today, more than 2000 visitors have filled out the participation form on the website and received their entry tickets.
Reference: In 2012 Gardentool exhibition was awarded the highest rating of the exhibition community — it became a UFI Approved Event, which is an acknowledgement for quality and quantity.