International Specialized Trade Fair for Garden Tools and Equipment
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POST-RELEASE. 6th International specialized exhibition of tools & equipment for gardens and parks «GARDENTOOL-2012»



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GARDEN TOOL 2012 was held from 12th to 15th March 2012 in the Exhibition Complex «Expocentre» for the sixth time.

«The only event in Russia which reflects this market segments»

135 companies from 11 countries — Belarus, China, Czech Republic, Germany, Italy, Poland, Russia, Spain, Taiwan, United Kingdom and Ukraine.

Visitors could see stands of companies / trademarks such as: Beefeater, Bellota, Bosch, Brigadier / Archimedes, Briggs & Stratton, Colman / Campinggaz, Crosser, DeWIT, Echo, Fein, Fiskars, Fitt, Honda, Hunter, Ibea, Interskol, Irritrol, Karcher, Kawasaki, Kwazar, Lombardini / Kohler, Mitsubishi, Oregon, Ratioparts, Samurai, Texas, Yamaha and more…

The total exhibition area was 5000 sqm.

As in the past year, «BRIGGS & STRATTON» was the sponsor for registrations of the participants. The exhibition was visited by 4736 professional visitors. Among them — dealers and wholesale buyers, specialized stores, small wholesale company, urban landscaping companies, housing and communal services, bureau of landscape design and amenity horticulture. For the third time a business program took place within the exhibition Gardentool. On 12th March 2012 the marketing company «Mokselle Group» held a seminar on the topic of «How to double the sales of retail store." Mr. Sergey Kapustin and Mr. Dmitriy Krutov have shared with participants their secrets of increase profits through simple but effective marketing techniques. They told how to attract new and don’t lose regular customers and how to work profitable. And also, which promotion campaign is the most efficient for shop sales. On the second day of the exhibition at once two events took place: the seminar-training «Whether it is profitable to sell an expensive item. — Yes. How it do." The organizer of this seminar was the information portal «Profitoolinfo». The second seminar was organized by «Bonnier Publications» «The gardener» Magazine) «Effective methods of advertising promotion». On the example of successful marketing decisions of the publishing house the staff of the magazine «The Gardener» talked about modern advertising for garden equipment and tools.

Detailed information of the exhibition business program is available at

Annually the organizer pays a great attention to improving the quality of exhibition services for participants and visitors. This year the first time a mobile directory-guide was presented for services of participants and visitors. There you find necessary information — participants list with stands numbers and contact information, floor plan, navigation through the exhibition hall(s) and as well the business program. The catalog is available for download on

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The organizer: Exhibition company «Euroexpo» (

«Euroexpo» is the largest organizer of exhibitions and conferences in Russia. The company was founded in 1995. The main business area of «Euroexpo» is organization of international exhibitions. Annually 12 specialized exhibitions are held in various areas: Domestic Construction Materials; Climate World (International Specialized HVAC & R Trade Fair Exhibition); GARDENTOOL (Specialized Exhibition of Garden Tools and Equipment); MATTEX (International Specialized Exhibition for Water-, Heating- and Gas Supply); AQUASPACE (International Specialized Exhibition for Swimming Pools, Saunas and Spa); World Information Communication (WIC); BARBECUE Expo (International Specialized Exhibition of equipment, instruments and accessories for cooking of barbecue, grill and shish kebab); Leisure (International Trade Fair for Tourism and Travel); MIBEXPO Russia (Business Travel Exhibition); MITEX (International Trade Fair for Tools, Equipment and Technology); Аpteka (International Trade Fair for Pharmaceuticals and Related Products).

Each event is accompanied by extensive business program, which annually attracts the attention of leading industry experts.

The high level of organization and holdings of exhibitions «Euroexpo» was recognized by government organizations and international professional associations. Since August 2000 «Euroexpo» is a member of the Moscow Chamber of Commerce and Industry (MCCI) and since December 2001 a full member of Russian Union of Exhibitions and Fairs (RUEF).

In 2010 «Euroexpo» has become a full member of the World Association of the Exhibition Industry (UFI) in the category of «Organizer of exhibitions." The sign of UFI is evidence of recognition by the international community as a high level of organization of events and is considered one of the highest achievements in the exhibition business. The entry of «Euroexpo» into the UFI brings an activity of the company to a new level of professionalism and offers extensive opportunities for its further development.

«Euroexpo» improves constantly the quality level of the exhibition service for participants and visitors. Our company was the first in the region which successfully introduced and certified a quality management system (QMS) in accordance with the requirements of international standard quality ISO 9000 in the leading certification system BQI (Bureau Quality International).

The sponsor of registration: BRIGGS & STRATTON
Briggs & Stratton

The sponsor of exhibition registrations — Briggs & Stratton. It is the world’s largest manufacturer of internal combustion engines with capacity from 3 to 25 hp. These engines are used for a drive of the lawn mowers and cultivators, tractors and motor cultivators, power stations and pumps, as well for construction and special equipment.


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