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Post-release GARDENTOOL-2011

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The Fifth International specialized exhibition of equipment tools for gardens and parks «GARDENTOOL -2011»

From March 1st to March 4th 2011 in the exhibition complex “Expocentr” the 5th International specialized exhibition of tools and equipment for gardens and parks – GardenTool 2011 was taking place. The event was organized by the exhibition company “Euroexpo”. Traditionally the sponsor of exhibition registration was the company Briggs & Stratton.

GardenTool – is the significant event for the industry which reflects the real market situation and tendencies, and is the effective communication and marketing instrument, targeted not only for direct sales but also on promotion of brands and technologies to consumer markets of the country. The exhibition provides and opportunity to meet the manufacturers and suppliers at one site, consider all proposals, get the idea of market situation and most profitable proposals on deliveries and service, and find the new ways of business development for whole-salers and retail stores.

The main subjects of the exhibition are the tools and equipment for garden and park works and also engineering systems for gardens and parks and exposition Garden Living.

Total square of the exhibition in 2011 was over 5 000 sq.m.

130 companies from Russia, Ukraine, Taiwan, China, Germany, Belorussia, Poland and other countries took part in the exhibition. The leading manufacturers and suppliers of garden and park tools, machinery and equipment represented their stands. Among them were such market leaders as: «Lit Trading», «Interskol», «Centroinstrument», Kerher, Briggs & Stratton, the Group of Companies Neva-Centr, ТМК, Idiama, Brigadir Technologies, and others.

The visitors of the exhibition – wholesale buyers and dealers, garden and park enterprises, specialized stores for garden equipment, landscape designers, representatives of municipal services, construction companies and end consumers. According to the results of the GardenTool guests registration around 6 000 people from various regions of Russia visited the exhibition in 2011.

Each year different business events are taking place within the GardenTool exhibition, which traditionally attract the attention of a great number of visitors and participants. This year over 250 guest participated in the business program of the exhibition. The organizer of the workshops program of Day 1 was the company «Mokselle Group». The Company professionals shared about modern marketing technologies and tools, used for increasing the sales in this industry and also about the methods of staff motivation and attraction of visitors.

During the second day of the exhibition GardenTool the practical workshop “Creation of an artificial water body: what and how to propose to the potential buyer?”, arranged by “BTA Gruppa” LLC was held within the exhibition business program. The speaker of the workshop Tatyana Berezhinskaya shared with the visitors how to start up a business from scratch, about key tendencies of pond construction and creative solutions for creating a water body with one’s own hands and also about the peculiarities of cultivation flora and fauna in the artificial water bodies.

The exhibition GardenTool-2011 proved that it successfully achieves its main target – to contribute to sales increase, promotion of brands to country consumer market and also provide timely and reliable information about the industry condition.

The exhibition is over and its organizers and participants have already begun the preparation to GardenTool-2012. Next year the exhibition will be taking place from 12th to 15th of March in CEC “Expocenter”.

The Organizer: The Company “Euroexpo”

“Euroexpo” LLC is the largest organizer of exhibition events and conferences in Russia. The Company was founded in 1995.

The main specialization of “Euroexpo” work is the arrangement of the international specialized exhibitions. 14 international specialized exhibitions are annually held in different fields: Domestic construction materials (DСМ); MATTEX (engineering equipment, power saving technologies and materials for buildings and constructions); AQUASPACE (pools, saunas, SPA); CLIMATE WORLD (Exhibition of climatic equipment, ventilation, commercial and industrial cold); GARDEN TOOL (Exhibition of tools and instruments for gardens and parks); INVESTMENTS. CONSTRUCTION. REAL ESTATE - REALTEX; PIPELINE TRANSPORT; World. Information. Communications (International exhibition of telecommunication equipment, control systems, information technologies and communication services); APTEKA (Pharmaceutical exhibition); ОТDYX/Leisure (Touristic exhibition); MIBEXPO Russia (Exposition of business tourism); LUXURY Leisure (Exhibition of exclusive tourism); MITEX («All diversity of tools »); MERA (Measurement equipment and automatics).

Each event is accompanied by the large-scale advertising campaign in the Media.

The high level of the quality of organization and arrangement of exhibition events of “Euroexpo” is recognized by the state organizations and professional international associations. Since august 2000 “Euroexpo” has been the member of Moscow Chamber of Commerce and Industry (MCCI) and since December 2001 has been the active member of the Russian Union of Exhibitions and Fairs (RUEF). In 2010 the Exhibition company “Evroexpo” became the full member of the Global Association of Exhibition Industry (UFI) in the category “Organizer of exhibitions”. The UFI sign is the evidence of recognition by the international community of the high organizational level of the arranged events and is considered to be one of the most prized achievements in the exhibition business.

«Euroexpo» is constantly improving the quality level of the exhibition service for participants and visitors. The Company was one of the first in the region, who had successfully implemented and certificated the system of quality management (SQM) in compliance with the requirements of the international quality standard ISO 9000 in the leading system of certification BQI (Bureau Quality International). «Euroexpo» exhibitions further the development of the market which they are specialized in, making business contacts, extension business networking and business prosperity.

The sponsor of the registration: the Company Briggs & Stratton

The sponsor of the exhibition registration – the company Briggs & Stratton, the largest world manufacturer of internal combustion engines with the capacity from 3 to 25 l.s. These engines are used for drive of lawn mowers and cultivators, moto blocks and minitractors, electric stations and pumps and also construction and specialized equipment.


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